Cirqla

Background

Cirqla is a fashion rental service concept designed to shift culture from ownership to access. It challenges overconsumption by making it easy to rent unique, meaningful clothing from people in your local community — not just brands or retailers.

Core Problem

Consumers often want standout pieces for key moments, but buying something new each time is unsustainable. Existing rental platforms tend to focus on luxury or events, not real-life occasions — leaving a gap for casual, everyday fashion that's accessible and expressive.

What I Did

Ideation & concept development, UX/UI design, service design (service blueprint & business canvas), visual identity, user research with insight synthesis & user journey mapping, pitch video scripting and production, showcase website creation (Framer), and showcase setup & physical installation.

Key Actions Taken

• Targeted the everyday moments where people want to look fresh without buying new
• Conducted interviews, surveys, A/B testing and card sorting to shape the product
• High-Fidelity prototype using Figma
• Scripted and produced a short-form video that emotionally grounds the concept
• Created a bold, brand-led visual system to communicate value quickly
• Built a looping-video landing page to showcase the concept at my degree show

Features

Results and Impact

• Shortlisted for an award
• rethink fashion not as ownership, but as access
• consumption, identity, and sustainability
• its polish, clarity, and originality